Hi! I’m Ena, Principal Designer at Microsoft currently part of Microsoft AI Brand & Design System team.
With 8+ years of experience, I bring a deep appreciation for design craft, systems thinking, and cross-disciplinary collaboration—bridging visual storytelling with product strategy to create experiences that are thoughtful, expressive, and built to last.
At Microsoft AI Brand & Design System team, I design for cross-platform experiences across Copilot, Edge, and Bing—shaping cohesive systems and defining creative direction to unify user experiences. I focus on balancing product complexity with visual clarity, collaborating closely with cross-functional partners to bring a human-centered approach to AI.
Previously, I was a designer at Pentagram, where I focused on brand identity, editorial, and campaign systems for clients including Google, Esprit, Venn, and the Storefront for Art and Architecture. My work ranged from digital and packaging design to large-scale environmental graphics—creating storytelling experiences seen across web, retail, and public spaces.
Work Experience
Microsoft — Redmond, WA
Principal Designer (Microsoft AI)
Mar 2025 – PresentLead the design strategy and direction for Generative UI in Copilot, enabling dynamic, visually rich responses generated in real time—moving beyond static answer cards to adaptive interfaces.
Drive the art direction and design vision for AI-powered experiences across Microsoft Copilot, Edge, Bing, and Windows.
Orchestrate cross-product alignment through end-to-end storytelling, influencing product, engineering, and design partners to deliver cohesive AI experiences at scale.
Evolve the Microsoft AI Design System, defining visual language, and principles that ensure a unified look and feel across the Microsoft AI ecosystem.
Senior Designer (Microsoft AI)
Aug 2022 – Mar 2025Redesigned Bing search results to improve clarity and hierarchy, and developed the Kumo design language, later broadly adopted across MSN, shopping, and sports.
Art directed the branding and design language for the Copilot's launch, creating a consumer-focused identity with approachable, Gen Z–friendly visuals.
Designer II (Windows + Device)
Feb 2021 – Aug 2022Contributed to the design language and branding of Windows 11, including materials, wallpapers, iconography, and UI for the OS launch. Partnered with the Surface team to align hardware and software for a unified marketing moment.
Led a v-team to establish a brand identity for Windows developers platform, defining color palettes, iconography, illustrations, content design, hero graphics, animations, and keynote templates for the //build event.
Partnered with cross-functional teams to conceptualize and deliver hero AI scenarios for Windows, addressing unmet customer needs and enhancing user experience.
Designer I (Windows + Device)
May 2019 – Feb 2021Rationalized the design system for card and widget components, creating a modular framework applied consistently across M365, Bing, and Windows.
Designed personalization features in Windows to tailor the experience to individual user needs, including theme packs with customizable fonts, sizes, and color palettes.
Pentagram — New York, NY
Visual Designer
May 2017 – Apr 2019
Specialized in brand identity, editorial, and storytelling for clients such as Google, Esprit, Venn, and the Storefront for Art and Architecture. Work spanned digital and packaging design to large-scale environmental graphics, shaping narrative experiences across web, retail, and public spaces.
Education
School of Visual Arts
Jan 2014 – May 2017
Bachelor of Fine Arts (BFA)
Graphic Design & Product design
